B2B Marketplace – THE solution for the energy industry

Category: B2B Marketplace

We could certainly write a trilogy, but let’s see how the “right” B2B Marketplace is the perfect solution to most challenges faced by the energy industry and its professionals, wethere they are economical and environmental.

If there is a something that we can easily all agree on, it is that the B2B procurement/sales cycle in the Energy industry is not lean… ☹ Making it complicated, expensive for all parties involved and certainly not efficient towards its environmental impact.

1. Lack of digital connectivity and catalogues centralization is a major problem:

It is clear, following a generational change, most needs in terms of equipment or services include a web search. But as of today, it is too difficult to easily find solutions with global market visibility leaving B2B web users frustrated.

We can all try, make a random search on Google and see if you can find in seconds all markets options with relevant information. This answer is clearly no, because search engines are biased on websites SEO performances and advertising campaigns. You’ll never be able to have global visibility and no one has the time to go through hundreds of companies’ websites. Which also shows the limit of internal e-commerce solutions proposed by many enterprises. Ideally, clients want it all online and under one channel because it is simpler. That is the only way to truly better serve their interests.

The Marketplace concept fulfills perfectly this role, gathering enterprises catalogues with detailed information including technical comparison, equipment location and stock levels.

Bringing procurement efficiency to the next level.

2. Supporting procurement processes upgrades:

For any enterprise, that has the goal to reduce its operating costs and its carbon footprint, the buying process is often what remains to be revised. For many this process has not been updated and remains not lean. Leading to complicated, lengthy, costly and risky procurement. Integrating a B2B Marketplace and buying online offer many advantages that no longer can be ignored such as global visibility of market options, direct procurement at OEM prices avoiding intermediaries, faster procurement, better control of stock levels, reductions of contracts volume mixing brands, optimized logistics, optimized accounting, easier order follow up and an overall leaner procurement process that reduce its environmental impact.

Everything we do requires energy. The leaner are our processes in terms of time, data usage and paperwork the lesser Energy is required. And it is far from being negligible.

100% of the B2B transactions are not carbon optimized

There is a major anomaly in the way B2B companies are procuring goods and services, the fact that the carbon criterion is completely missing within the procurement decision process. Here again, the B2B Marketplace concept can by the solution that is facing the energy industry toward its environmental objectives.

As a result, we can consider that all or most transactions worldwide are not carbon optimized. Coming soon 😊…but let see what solutions RunInll Energies can bring to support professionals.

3. Circular Economy:

Circular Economy is a topic that is actively being discussed but unfortunately, simple and efficient measures are not integrated fast enough by majors. At RunInAll Energies, we are offering the possibility for any enterprises to promote its excess inventories in an e-commerce format promoting them globally. Avoiding unnecessary scrap and waste of valid equipment composed of scarcier raw materials.

In the Energy industry, dead stocks are valued in billions and only a B2B Marketplace can offer global visibility associated with the needed digital marketing performances to bring back to the market those equipment. Building the largest B2B excess inventories database is the key to avoiding scrap and major pollution.

4. Commercial growth and improved profits:

It is logical to say that all companies want to grow commercially while improving its profits. But how many industrial companies have embraced e-commerce and are considering Digital Marketing as the main strategy towards those objectives?

We all know that the world has never been more connected and there is no going back. Buyers and engineers are constantly screening for solutions ONLINE, using their day-to-day B2C habits, and there is still an abyssal gap between the demand and supply possibilities.

McKinSey survey on B2B buyers habits: https://www.digitalcommerce360.com/2023/04/14/b2b-buyers-want-it-all-online-and-now/

Partnering with a B2B Marketplace is the missing keychain that your organization requires to truly target commercial growth. It comes with a ready to use e-commerce service associated to powerful digital marketing performances and bring added values to its users that cannot be match individually. Some enterprises do value the importance of digital strategies but unfortunately too many keep that internally. And that remains the biggest challenge for buyers to actually find you and deal with you. If customer satisfaction is key to organization, then what do you think is best for them, going through hundreds of different E-commerce portals or find everything under one Marketplace?

Worst, still many industrial companies are not considering e-commerce at all with the belief that it is not suitable to their solutions and focus mostly on direct sales strategies. That is a very risky strategy in our century. Many recent surveys show that buyers do not want to allocate more than 5% of their time receiving salesman and prefer to buy everything online.

If the demands are online so this is where you need to be. Partnering with a performant B2B Marketplace will bring you growth and at the lowest new Customer Acquisition Cost possible maximizing your profits.

Conclusion

The B2B Marketplace concept, the way we have designed it, is the ideal solution to major challenges faced by the Energy industry. RunInAll Energies B2B Marketplace has been designed considering all of the above constraints. With the goal to gather all industrial catalogues under one portal to truly help buyers gaining global visibility and connectivity to procure online faster while optimizing its carbon impact. Promoting new equipment as well as excess inventories to support the circular economy of the energy industry.

Together we can make a difference. https://supplier.runinall.com/login